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Showing posts with label OHAAP. Show all posts
Showing posts with label OHAAP. Show all posts

Thursday, November 12, 2020

OHAAP VISION

By On Thursday, November 12, 2020 In

The vision and mission of the Out-Of-Home Media Advertising Association of the Philippines is as follows:


OHAAP VISION
We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OHAAP MISSION
We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.



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Sunday, July 12, 2020

HISTORY of the OHAAP

By On Sunday, July 12, 2020 In



Before there was the Out-Of-Home Media Advertising Association of the Philippines, there was the OAAP, commonly known as the Outdoor Advertising Association of the Philippines.  Our previous organization bore this history below:



In the beginning, there was only outdoor advertising...

Advertising in the early times were mere messages carved in stone plates, and notices printed on walls. It was only the form of advertising then, it was outdoor advertising.

Outdoor advertising, for a time, enjoyed this monopoly until print, (newspaper and magazines) and radio technologies were invented and developed. Up the early 1960s in the Philippines, outdoor advertising was regarded as the primary advertising medium, a status reinforced when 15 established outdoor advertising companies organized themselves into one cohesive, solid voice to form the Outdoor Advertising Association of the Philippines Inc (OAAP) on August 13, 1964. Its purpose was to promote the growth of the outdoor advertising in the Philippines by establishing its own Code of Ethics.

Fifteen founding members made up of its first aggrupation: ACME Neon Lights, Advertising Associates, Hi-Art Reproduction, House of Racor, Luzon Advertising, Manalang Advertising, Manila Neon Lights, Martin Outdoor, MJ Gonzales & Associates, Modern Advertising, Outdoor Advertising of the Philippines, Lunod & Associates, Sierra Neon, United Neon Lights, and Universal Sales Promotions.

Outdoor Advertising has gone a long way: From stone and wall carvings, to hand-painted billboards, and now to high-tech, large-format photographic print, 3D inflatable, and big screen electronic signages. And then there are the undying, reliable, and colourful neon signs lightning up the city nightlife.

Only in outdoor advertising can one show the signs of the times like no other advertising medium. In one glance, outdoor advertising blends wonderfully past, present and future.

The 1964 FOUNDERS
1.    Acme Neon Lights’
2.    Advertising Associates Inc.
3.    Hi-Art Reproduction
4.    House of Ractor
5.    Luzon Advertising
6.    Manalang Advertising
7.    Manila Neon Lights
8.    Martin Outdoor
9.    MJ Gonzales & Associates
10.  Modern Advertising
11.  Outdoor Advertising of the Philippines
12.  Lunod & Associates
13.  Sierra Neon
14.  United Neon Lights
15.  Universal Sales Promotions


OAAP VISION

We envision an association whose members abide by the Code of Ethics in the practice of their profession and guided by the principle of self-regulation, and be the only outdoor advertising association recognized by the advertising industry as well as the government.

OAAP MISSION

We endeavour members to be responsible citizens who practice self-regulation within our industry and who collaborate with the government as we observe public safety, environmental concerns, the rule of law and respect for one another in the practice of our profession vis-a-vis promoting the greater importance of the outdoor media in the service of our advertising industry, our community and our country.
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Tuesday, April 21, 2020

OHAAP Releases Solidarity Statement on COVID19 effects on OOH

By On Tuesday, April 21, 2020 In
OHAAP SOLIDARITY STATEMENT



We at the Out-Of-Home Advertising Association of the Philippines (OHAAP), formerly Outdoor Advertising Association of the Philippines (OAAP), understand how the effects of the COVID-19 pandemic and the enhanced community quarantine mandated by the national government have impacted the lives of the majority of the Filipinos.

As an act of solidarity, OHAAP has coordinated with our Members nationwide to consider, at their discretion, measures aimed at ameliorating the hardships encountered by our clients, partners and stakeholders consistent with Republic Act 11469 or the Etayanihan To Heal As One Act.

Also, our OHAAP Secretariat will be in continuous operation on a secured location to respond to various concerns of all members in these trying times, and, to cascade verified and useful information from government authorities on protecting ourselves from this pandemic.

As the biggest nationwide association in the out-of-home (00H) industry, for more than 55 years, OHAAP has remained firm on its stand to unite the various stakeholders of the industry from the people on the ground, to staff members in the office, to owners, to advertisers, and to advertising agencies in its years of existence.
OHAAP is one with the world in prayer and hope that we can weather this crisis with the resilience that is typical of our identity as Filipinos.'

God Bless us all!

In behalf of the Officers and Board of Directors.

Signed by:



ALEX MONTANEZ 2020 
OHAAP Chairman

RAMIL B. GUTIERREZ
2020 OHAAP President 



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Friday, April 10, 2020

OHAAP Logos

By On Friday, April 10, 2020 In











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